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• brightens and enhances blondes without drying

• color-correcting shampoo that can be used after lightening services, or 

   perfect for use at home to keep brassy tones away

• rosehip and biotin infused to add radiance and strength


Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.

Aluram Purple Shampoo

  • Pick up orders are usually ready within 24 hours M-F and some Saturdays. Ashley or Jessie will reach out with pick up info.

    Exchanges are available within 7 days. No refunds.

  • Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Biotin, Rosa Canina Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Phenoxyethanol, Citric Acid, Polyquaternium-7, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polysorbate 20, Ext Violet 2 (CI 60730), Citronellol, Coumarin, Limonene, Linalool

    *certified organic ingredients

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